Released on: August 11, 2008, 10:08 pm

Press Release Author: Morph Labs

Industry: Software

Press Release Summary: Facilitates easy creation and deployment of on-demand
cloud-based web applications for the Apple iPhone


Press Release Body: PORTLAND, Ore., - August 11, 2008 - Morph Labs, a leading
Platform as a Service (PaaS) provider for web applications, has announced a web
application support program designed for iPhone developers.

The Morph program brings together resources for iPhone web application developers
and allows them to build applications and deploy them to the Morph AppSpace service,
a fully managed environment for running web applications.

Supporting Ruby on Rails, Java web applications and Grails applications, Morph
AppSpace is an advanced cloud-based Platform as a Service that allows developers to
concentrate on building applications and rely on Morph Labs for the deployment and
management of the application environment.

In July, Apple opened its online store, the App Store, which at launch offered 550
applications for the iPhone and the iPod Touch. According to Apple, more than 10
Million applications were downloaded in the first three days.

With an estimate of more than 5 million iPhone users worldwide, the iPhone offers
opportunities for developers to design and provide services to a new global user
base that is looking for innovative and useful applications. This type of potential
demand requires a delivery platform that can scale as needed, while keeping the
overall costs for the software provider to a minimum. The Morph AppSpace brings
together people, technology & automation into a "pay as you grow" business model and
on-demand application scaling which are a perfect match for iPhone web applications.


"Our service is a perfect match for developers looking to quickly take advantage of
the iPhone ecosystem. The developer can build an application and then immediately
deploy it to a Morph AppSpace without the delay or hassles of setting up a web
application environment. Within minutes the web application is operational and
ready to submit to Apple's App Store," says David Abramowski CEO of Morph Labs.

Each Morph AppSpace is a fully configured environment ready to serve a web
application to the world. Unlike application hosting where developers are required
to configure and manage the operating systems, web stacks and databases, Morph
AppSpace manages all of the configuration and management and the enterprise quality
services necessary to run the web application in the cloud, including the hosting,
the delivery platform, the bandwidth, continuous monitoring and up-to-the-minute
database backups all included from as little as $1/day.

To further support iPhone web application developers, Morph Labs has created a
developer information area to help consolidate information from a variety of
sources. This resource can be found at http://developer.mor.ph/iphone and provides
not only information from Morph, but a mashup of information from a variety of
sources on the web.

About Morph Labs

Morph Labs is the leading provider of Platform as a Service (PaaS) that virtualizes
the application environment through the use of open source technologies to simplify
the deployment, delivery, and management of web
based applications.

Morph Labs uses virtual infrastructures including Amazon Web Services to provide a
truly elastic environment for web applications that can be instantly provisioned and
seamlessly scaled.

Morph Labs is a global company with headquarters in Cebu City, Philippines with
additional in-country operations in Manila along with Los Angeles, California and
Portland, Oregon in the U.S.A.

www.mor.ph


Web Site: http://www.mor.ph

Contact Details: Maryellen Cronin or James Gerber
Prompt Communications on behalf of Morph Labs
Tel: (617) 576 5763 / (617) 291 9899
morphlabs@prompt-communications.com